Monday reading list

A couple of things to read for the start of the week (the last week of daylight savings by the way, for northern hemisphere-ers):

• PaidContent UK has a good interview here with Daniel Ek from Spotify where he talks about the need for a mix of ad-supported and paid models, as well as the future of Spotify aiming for an “integration into existing billing methods” (eg buy a TV, get a year’s worth of access to Spotify through that device).
• Tim at Made by Many has a great blog post on what the “optimal platform job” might look like (make sure you read all the comments from people too). There’s a lot I’d quote here, like the four elements needed, and the part about needing to breathe digital, but I’d suggest you just go and read the whole post instead.
• Simon has a great blog post about media myopia where he highlights that while anything can be media, the industry is still too stuck in its ways (not least because of commission-based revenue structures resulting in an over-reliance on bought media). One part of his post: “It highlights a ‘menu’ approach that continues to stifle media planning; an apporach that erodes the value we should be adding to our clients’ businesses, and destroys their trust in our work.”