Great standard banner creative.

Some of the work I’ve been doing for  the last few weeks has gotten me involved again with banner ad campaigns and a creative agency producing same. We had a conversation(s) about rich vs standard (what I tend to think of as “the usual” conversation) that came from them assuming that to make their concept come to life we’d need to book rich media space.

As I’ve done before, I turned once again to the handy BannerBlog - for those who don’t know it, it’s definitely one to add to the feed reader as a great creative resource - only to find this VW example posted just this week. It’s a lovely execution in a standard creative size (ie under 40k file size).

I’ve gone through the bannerblog site, to arrive at the list below, sorted roughly speaking in subjective order of impressive-ness of effect compared to banner size.

All of the banners linked below are standard creative - under either 30k or 40k file size - that Banner Blog have posted in the past.

• VW - Golf - “road puzzle”
• Coruba - “gold party”
• Toyota - “Yaris”
• HSBC - “Polar Bear”
• Sky - “Dual record”
• Workopolis - “Clean sweep”
• Canon - “endless imagination”
• EA - “Burnout dominator”
• 3 - “Soccer”
• Cheestrings - “Mr Strings” (rollover the characters as they run)
• Realestate.com.au - “Blinds”
• Pedigree - “Puppy pack”
• CW Jobs - “IT Career”

(All of the agency credits are on the pages linked to.)