Reasons for marketers staying or quitting their agency

I’ve got a post brewing on marketers’ selection of creative agencies and the relation to past creative work for existing clients.The first of the two quotes below is of a similar theme.

Both quotes are from a Business Week / CMO Club survey on marketers’ intentions to switch agencies in the near future - the full article can be found here.

“Like any vendor/partner, the key is to seek out, demand and work with the stars in the agency. I am getting my acceptable share of their time so have a strong, strategic relationship.”

(That’s my added emphasis in that one.)

“I will be replacing my agency within the next 6 months. Too much fighting change in media and technology, and not enough insights on true differentiation and customer engagement.”