Fairfax goes Google on The Age

The Google/Fairfax deal was announced back in May of this year, and the publisher has been running AdSense ads throughout their site since.

Spotted on The Age homepage just now, Google Adsense ads running in the medium rectangle (MPU as they’re called over in ol’ blighty).

Looks ugly, but would probably be effective re response if only because it’s abnormal so more noticeable.

(Click the pic below to get the full size.)