Q2 AU online ad spend up 44% YoY

The latest PwC figures are in the press today. They show online advertising expenditure for the second quarter of calendar 2007 hit $325.5 million. This is a 44% increase on the same quarter last year.

SMH article here on the figures.

On a related note, why does the IAB Australia continue to be so bad at updating its site with info? I registered when the first PwC report came out earlier this year, but still no report. Why doesn’t the registered list get sent notification about the report the very same morning it hits the press? That way we all get timely notification, and the press still get in first.

(I’d like to do a historical/trending comparison here of segments - eg classified, search, display - but can’t because I dont have the full report…  It does look like search & directories category continues to grow very strongly compared to the other two segments.)