Searh - Link catchup - 19 July
As promised, link roundup of what’s happened in the last few weeks. These will be in reverse chronological order to make it easy to see whats older news. First off the rank is search - general industry; mobile & music ; widgets & advertising ; social networks to come over the next couple of days.
Search/Google:
- 12 July - The ACCC announced it was taking Google Australia to court, under S.52 of theTrade Practices Act. This is making news pretty much everywhere.
- The official ACCC release is here.
- How business press in Oz is covering it - Fairfax, News Ltd.
- Here’s nice coverage of the issue by Publishing 2.0
- 3 July - Google’s Marissa Mayer on The Future of Search - Broad brushstrokes of 9 areas of google’s they see either being created, or being more important, in the future.
- 23 June - John Battelle’s Searchblog: Reprise Report on Panama - US search agency Reprise have a report comparing features & performance of YSM post-Panama.
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23 June - Google Local Business Center - AU launches
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23 June - Google Opens Performance-Based System to Qualified Ad Buyers - “Advertisers that have implemented AdWords conversion tracking and garnered over 500 conversions from CPC and CPM campaigns in the past 30 days will be eligible to use the beta service…. Publishers in the AdSense network can search for available CPA ads”
- 23 June - John Battelle’s Searchblog: eBay Back to Using AdWords…But… - “We found that we were not as dependent on Google AdWords as some may have thought. By re-allocating our marketing dollars to our other partners, such as Yahoo!, AOL & MSN … We are now slowly turning AdWords back on, in a much more limited way than before”.
- 23 June - A VC: The Free Music Business - “As much money as the media owners are making online, the search and discovery companies are making even more money by delivering the right content (and ads) to the audience at the right time. On top of the content layer is the “discovery/nagivation” layer
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20 June - Official Google Blog: More sharing - “We’re pleased to announce that we’ve acquired the assets of Zenter, a company that provides software for creating online slide presentations.”
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12 June - John Battelle’s Searchblog: Google Does Site Specific Performance, One Step Closer… - Google reports now allow for performance reporting at individual site level in the content network
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12 June - Official Google Australia Blog: Webpages for Australian & NZ small businesses - Google launches Business Pages in the AU market
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7 June - Panedia - Great mashup of Google Maps with those 360deg photo shots that were all the rage a while back
Update 09:00: It’s not strictly only-search-related (like half the Google news above), but Yahoo US released their earnings overnight. Here’s Jupiter Research’s David Card’s summary of the earning call.
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