Two OS examples of advergaming…

… from two established, long-standing, ‘traditional’ brands:

• Via Sean at Diablogue, Wrigleys have created some games for the Nintendo Wii and made them available for free from their site.
• This reminded me of something I haven’t posted about till now: Burger King not too long ago attributed a large part of its 41% increase in Q2 profit to the success of its branded, for-sale, Xbox360 game  (story at Emerging Media Lab).